A Day in the Life: Briefing

On the afternoon of Monday 21st we were introduced to our third brief (our second being the ongoing Photoshop Workshops). We were given a more tighter set of rules in certain ways with this brief. Firstly our three deliverable pieces must be  in these formats;

1 response at 200mm x 200mm

1 response at 105mm x 200mm (portrait) 

1 response at 290mm x 105mm (landscape)

Secondly, we can only use two colours plus stock. Basically limiting us to a maximum of three colours. This prospect interests me as it means I'm going to have to work in ways that I don't usually work in - I'm hoping that it will result in me producing very different final pieces to what I would make if there weren't any limitations. 

The context of the illustrations will be about an article I was given on Friday as I left. The article itself is about smartphones and how they detract from socialising and such. Five words stood out for me in this piece; smartphone, key, money, time and dropping. With these words in mind I found five associated images online and printed them out.

(My five chosen images)

We then chose three of these words/images and wrote down words that we associated with them. Then we gave our work to someone else who wrote objects connected to our word. Then someone else wrote down people associated to the word before another person introduced a place concerning it. 

Finally one last person brought all of these words together and made lists with them, connecting an image at the end.

I thought that this could be an example of how business works - you'll get a set amount of parameters which you have to include in a piece. It was however another task designed to help us generate ideas. This is something that appears to be being drilled into us at the moment, how to generate ideas and how to choose which ones are most useful. I'm going to use these lists over the course of the next week to produce concepts and development work ready for Friday's Peer Review Day.