Propercorn: Proposal

Problems I aim to resolve are:
Expand the brand's audience
Create a campaign involving redesigned packaging and PoS items
Invoke a sense of social acceptance through the brand

In order to solve these problems I will:
Create a new Propercorn bag for their popcorn
Create a new packaging design for their boxes
Create an array of PoS designs

I will be aiming to communicate:
That the social acceptance comes with eating Propercorn
That Propercorn is the perfect snack for the professional on the go
That Propercorn is modern, cutting edge food brand

My audience will be:
Students
Young professionals
Young parents (below 35)