Recently I've set about researching the Propercorn brand to get a greater understanding of what to produce for this brief, to do this I used the excellent image collection site Pintrest.
Follow Tommy 'Zoom''s board Propercorn on Pinterest.
I noticed several things during this investigation:
Colour is a big thing with Propercorn.
Most images were interestingly thought out, or set in a professional workspace.
There is feeling of isolation that accompanies these Propercorn images.
The last aspect felt very important to me. If the brand wants to expand itself, it'll need to suggest there is a more social aspect to eating Propercorn. My initial concept designs played around with different ideas such as reworking the ingredients ideology on the bags that currently exists. But after taking into account what I had discovered from my research, I decided to push forward with the idea of socialisation as the point of focus in my designs. I mocked up a design and applied it to the different coloured bags to get an idea of the effect. My final designs will ultimately have a different image on each flavour.
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