20/04/2015

Applied Illustration: 'A' T-shirt

Today I spoke to Adam and we discussed how we'd faired over the easter period with our workloads. We'd both agreed that due to our CoP and Responsive modules being in soon, we hadn't had much time to concentrate on Applied Illustration, unfortunately.

Anyway, I informed Adam of my idea to create the cut out letter 'A' for customers visiting Cineworld and he suggested that it could be much simpler to produce t-shirts for customers. I agree, this was a good idea, however the costing of producing so many shirts would be high, so I would limit the free shirts to the first 20 or so customers. This shirts could be brought on mass from Jones T-shirts, a U.S. company. With 5, small, 10 medium, and 5 large shirts the cost would come to $35.80 with $10.95 delivery charge. That is $46.75 in total. With 82 Cineworld cinemas within the UK that would come to $3833.50.

I set about designing the shirt. Initially I placed the associated company logos at the bottom with the Scarlett Letter title below the 'A' but felt that this didn't work well, so moved the title lower, to just above the logos. This felt much more aesthetically pleasing.


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