Today we finalised our packaging for the Yorkshire Tea brief. I asked Hollie to make sure her side of the work was ready for today so that I have ample time to create the boards in preparation of the final peer review on Thursday (aka deadline day).
I also redesigned to logo to incorporate the Whippet Mascot that Hollie had created for the brand. Overall, I'm quite happy with our outcome, however I am concerned that the lack of product information on the reverse of the box may be an issue. We'll find out on Thursday I suppose. Finally I used the work that we had developed by transplanting them onto mugs (an object synonymous with tea drinking). This was done to suggest a wider range that could be manufactured with the new designs with the intention that these limited edition mugs could be won by way of competition etc.
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