Yorkshire Tea: Packaging Research and Designs

With the deadline fast approaching both Hollie and I spent the morning discussing where had both gotten to with our respective work since the peer review, which is to say - not very. With other modules taking up our time we are both aware that unfortunately Responsive had been put on the back burner somewhat. That changes here. We set out a plan of action for the next few weeks that would allow us to finalise the development of our collaborative piece, whilst allowing us to get our other respective YCN brief ready for the deadline too.

We have two Thursdays that can be devoted entirely to Responsive, but we're also going to use our time on Wednesdays and weekend also. However we also have a relatively free day today too, so we spent it on our Yorkshire Tea work.

I began by furthering my research into the Yorkshire Tea boxes. 

Follow Tommy 'Zoom''s board Yorkshire Tea on Pinterest.

After this I sketched out some mock up designs for a 'taster' tea box that will eventually display our new design and mascot. I didn't want something overly complicated as that isn't what the brand is about, instead I kept it simple, which I feel would sit better with their pre-existing audience.